I have some good stuff to share with you today including a real
life example of a newbie subscriber who has just started to make
money using my strategies. I’m so excited for her :-).
This is a bit long today, so I would recommend printing it out
because it contains some jewels you don’t want to miss.
You may be curious as to why I chose Publisher Academy as the name
for my site. It’s because I consider myself an Internet Publisher.
I make money by publishing information. I use many different
product types to deliver this information (ebooks, cds, print
books, cookbooks, newsletters, forums, blogs, etc.), but at the end
of the day, my product is information.
Many people who do what I do call themselves Internet Marketers.
I’ve always felt that that term focuses on marketing and making
money rather than on delivering good content. It takes the focus
away from the product and places it on the sale. And you wonder
why there is so much crappy information out there that’s being
overhyped and underdelivered.
By focusing on the quality of the information I provide, I’m forced
to keep my “ear to the street” and understand what people want.
The more I know about what the people in my niche are experiencing,
the better my products will be. By doing this I also ensure that I
never run out of things to talk about :-).
To be honest, I publish newsletters in several different niches and
many times I don’t even come up with the content. I often let my
subscribers think of it for me. For example, today’s newsletter is
inspired by Julia. She’s the subscriber who just made her first
sale. My conversation with her is more important then anything I
can come up with myself.
Here’s a little background. Julia started a blog to promote my
cookbook as an affiliate. She’s been writing articles and posting
on forums to promote her blog - www.FiveStarRecipes.blogspot.com
Affiliate programs are a great way to make money without having a
product. You’ll find that many sites that sell a product also have
an affiliate program that allows you to earn a percentage of the
sale just by referring others.
If you are not familiar with affiliate programs or you want to
discover how to earn more as an affiliate, here’s some excellent
information on making big money as an affiliate.
Here’s the email conversation with Julia:
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EMAIL FROM JULIA:
Hi Ron,
I just wanted to thank you for all your help so far. I made my
first sale promoting your cookbook, “America’s Most Wanted Recipes.”
I’m flying pretty high right now. I was getting a little frustrated
because I was running out of things to write to promote your
cookbook. I’ve written just a couple articles, and posted a few
ads. Just those couple things have worked with one sale.
So I’m off to write more. I’m still a little stuck on what to write
about to promote a cookbook, so any suggestions would be greatly
appreciated.
Thanks for you help!
Julia
MY RESPONSE:
Hi Julia,
That’s wonderful news! I’m very excited for you because I remember
how that feels. You’ll find that this stuff really does work and
will get easier for you with experience.
You can find plenty of things that affiliates have written to
promote my cookbook by doing a search for both of these keywords:
2cook.hop.clickbank.net
recipesecrets.net
The next step for you is to start building your own email list with
the traffic you’re receiving. That way you will have the
opportunity to promote to visitors more than once. You will also
be able to promote other related products and maybe even launch
your own information product one day. Having a list gives you the
power to create traffic to your site whenever you choose.
Here’s the service I use to manage my email list - click here
To be a successful affiliate, you should also get familiar with the
art of “Pre-Selling.” That is warming the potential customer up to
the offer before he or she actually sees it. Affiliates who learn
to do this well see a dramatic increase in their commissions and
conversion rates.
If you think about it, it only makes sense. A visitors landing on a
sales page is naturally skeptical, but if the product has been
recommended by someone they trust and if they have seen “social
proof” of the product working well, they will be much more likely
to buy. For more details on this proven “super-affiliate”
technique, Click Here
Hope this helps.
Kind Regards,
Ron